Category: Dept of Management Studies

The Department of Business Administration, organized Value Added Programme for 1^st Semester BBA  Students. dated from 6^th Sep 2023 to 12^th Sep 2023. On the topic “Digital Marketing, a scheduled Six days certified Course conducted by Mr. Girish (Trainer, IT Desk, Bangalore) and Mr. Pranit Samal (Trainer, IT Desk, Bangalore), the course provided a detailed insight about the Digital Marketing

The course covered various topics like

1) Basic concepts.

2) SMM:- a. Facebook marketing and ads creation using facebook. b. Instagram marketing and ads creation using instagram. c. Facebook ads manager and its activity. d. Google ads(Video ads, Website traffic, Awareness, App promotion).

3) SEM:- a. What is PPC? b. Working with PPC. c. Google ads in PPC.

4) SEO:- a. Basic concepts. b. Types of SEO. c. Keyword research by using of tools. d. Select a proper content according to keyword. e. Google keyword planner tool. f. Semrush Tool. g. Keyword Magic tool.

1. On-page:- a. Basics of on-Page SEO. b. How to do on-Page SEO. c. Examples with Websites. d. URL_Optimisation. e. Keyword Optimisation. f. Selecting Primary Keyword. g. Importance of Primary Keyword. h. Title Tag Optimisation with examples. i. What is Meta Tag. j. How to check the proper length of Title Tag. k. What is Pixels? Importance of Pixels in SEO. l. Totheweb.com tool. m. What is Meta Description. n. Meta Description Optimisation. o. checking the proper length of Meta Description.

2. Keyword Density:- a. How to check keyword Density. b. Grammar Optimistaion. c. Spelling Optimisation. d. Content Optimisation. e. Spellcheck Tool.

Event Name: Management Fest – 2023 Date: 04th August 2023

The Department of Business Administration, Organized Management Fest 2023 event and competition exclusively for  the BBA Students of 1^st , 3^nd and 5^th semester students to exhibit their talents, skills, ability and aptitude related to Business Administration.

122 students of I, II and III BBA participated.

The events opened with enthusiasm.

• Fashion Show The event was based on the theme “Youth, Movies and Modelling”, to exhibit their dressing sense, Acting and Makeup skills.

The event was judged by:

1. Ms. Annie Aruna Kumari, Head Dept of English, SBMJC, KGF
2. Mr Perinnba Prabhu, Assistant Professor, Dept of English, SBMJC, KGF
3. Ms. Kalpana, Assistant Professor, Dept of Computer Science, SBMJC, KGF

• Talent Hunt The event was based on Skill Management, to exhibit their Inter Personal Skills in the corporate world.

The event was judged by:

• Mr. Tony, Head, Dept. of Business Administration, SBMJC, KGF
• Mr. Prakash DR – Assistant Professor, SBMJC, KGF
• Ms. Sujatha – Assistant Professor, SBMJC, KGF

• Stress Management The event was based on Stress Management, to exhibit their ability to handle with the stress  corporate world.

The event was judged by:

1. Mr. Tony, Head, Dept of Business Administration, SBMJC, KGF
2. Ms. Kiranya – Assistant Professor, SBMJC, KGF
3. Ms. Monica – Assistant Professor, SBMJC, KGF

Department of Business Administration has organized Model Making Competition Exclusively for BBA students on Friday 21^st July 2023 at SBMJFGC, KGF.

46 students and 4 faculty members participated

Time: 11.30 am to 01.00pm

Event Coordinator: Mr. Prakash D R, Assistant Professor, Department of Business Administration

Venue: Smart Room

Topic

1. Rainwater Harvesting
2. Solar Energy
3. Alternative Energy Sources
4. Energy Conservation
5. Nuclear Power Plant

The Department of Business Administration has organized Guest Lecture for BBA students on Monday. 12^th June 2023 at SBMJFGC, KGF. About 118 students and 4 faculty members participated

Time: 11.30 am to 01.00pm

Event Coordinator: Mr. Prakash D R, Assistant Professor, Department of Business Administration

Venue: Auditorium

Resource Person : :   Ms. Margaret, Head, Human Resource, Isayu Foods Private Ltd, Bangalore.

Topic

1. Role of HR in the Organisation
2. Career Guidance
3. Resume Building
4. Corporate Requisites

Department of Business Administration Organized One Day National Level Webinar on “Entrepreneurial Management”.

Date: 29^th May 2023

Resource Person: Dr. R. Sunderaraj, Assistant Professor, Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu.

No of attendees:  100

About the session: Webinar focused on recent Trends in Entrepreneurial Management, small startups and funding agencies.

Objective

1. To bring in awareness about recent Trends in Entrepreneurial Management
2. To gain knowledge on business startups.
3. To gain knowledge on Funding agencies.

Outcome: Participants understood the essentials of Entrepreneurial Management, Business Startup, Funding Agencies and Recent Trends.