Category: Dept of Management Studies

National Level Workshop on Entrepreneurship Skill Attitude & Behaviour Development 

The Department of  Commerce and Business Administration organized a National Level Workshop on “Health Insurance”, for commerce and BBA Students, 364 students and 40 faculties participated in the event. The Workshop was preceded by

Mr. Dr.R. Sunderaraj Assistant Professor of Commerce, Ayya Nadar Jamaki Ammal College Sivakasi, Tamil Nadu. The workshop gave an insight into the recent trends in Entrepreneurship Skill Attitude & Behavior Development 

Date: 19th & 20th Oct 2023

Venue: Conference Hall

Time: 9:30 am to 4:00 pm

Objectives:

  1. To understand the coverage for expenses against medical and surgical treatments to the policyholder.
  2. To know the claim for cashless treatment or get reimbursement for the hospital and treatment bills.
  3. Insight into pre-and post-hospitalization expenses.

Outcome:

  • The participant of the events gained the knowledge about the primary benefits of health insurance different types of health insurance policies to cover the costs of hospitalization, diagnostic tests, and medications

Event Coordinator:

 Mr. Tony Lazarus Prem Kumar. J, Head, Business Administration

Members:

Mr. Prakash D. R     Asst Prof department of Business Administration

Mrs. Sujatha Mohan Asst. Prof .department of Business Administration

Marketing [Recycle & Reuse]

The Department of Management Studies conducted Marketing [Recycle & Reuse] on 12th December 2023 from 11:00 am to 1:00 pm in the Auditorium.

Total number of participants – 80

Event Co-ordinator: Ms. Kiranya Asst. Prof., Department of Management Studies, SBMJFGC, KGF.

Social awareness to society (Short film)

The Department of Management Studies conducted Short Film on the Theme “Social awareness to society “on 21st December 2023 from 11:00 am to 1:00 pm in the auditorium.

Total number of participants – 75

Event Co-ordinator: Ms. Kiranya Asst. Prof., Department of Management Studies, SBMJFGC, KGF.

Chef King 2023

Dated: 11th August 2023

Chef King is an entrepreneurial skill exhibition cum fund raiser for the mega event “Joy of Giving” was organized by the Department of Business Administration and Management Forum at the college campus, in which not only the students of BBA took part but also students and faculties from other streams actively participated. The event was inaugurated by Dr. Rekha Sethi principal, Sri Bhagawan Mahaveer Jain First Grade College.

Value Added Program

The Department of Business Administration, organized Value Added Programme for 1st Semester BBA  Students. dated from 6th Sep 2023 to 12th Sep 2023. On the topic “Digital Marketing, a scheduled Six days certified Course conducted by Mr. Girish (Trainer, IT Desk, Bangalore) and Mr. Pranit Samal (Trainer, IT Desk, Bangalore), the course provided a detailed insight about the Digital Marketing

The course covered various topics like

1) Basic concepts.

2) SMM:- a. Facebook marketing and ads creation using facebook. b. Instagram marketing and ads creation using instagram. c. Facebook ads manager and its activity. d. Google ads(Video ads, Website traffic, Awareness, App promotion).

3) SEM:- a. What is PPC? b. Working with PPC. c. Google ads in PPC.

4) SEO:- a. Basic concepts. b. Types of SEO. c. Keyword research by using of tools. d. Select a proper content according to keyword. e. Google keyword planner tool. f. Semrush Tool. g. Keyword Magic tool.

  1. On-page:- a. Basics of on-Page SEO. b. How to do on-Page SEO. c. Examples with Websites. d. URL_Optimisation. e. Keyword Optimisation. f. Selecting Primary Keyword. g. Importance of Primary Keyword. h. Title Tag Optimisation with examples. i. What is Meta Tag. j. How to check the proper length of Title Tag. k. What is Pixels? Importance of Pixels in SEO. l. Totheweb.com tool. m. What is Meta Description. n. Meta Description Optimisation. o. checking the proper length of Meta Description.

2. Keyword Density:- a. How to check keyword Density. b. Grammar Optimistaion. c. Spelling Optimisation. d. Content Optimisation. e. Spellcheck Tool.