“Computers can’t do it all. There’s No Substitute for Creative, Clever, Compassionate, Human Marketers”. The Students of 1st Year B.Com Organised ‘MARKETING EXPO 2K17’ on 7th September 2017 as a part of their MARKETING & SERVICE MANAGEMENT Paper. The students enthusiastically took part in this event and worked on the Topic: PRODUCT, PRICE, BRAND & … Continue reading “Marketing Expo by 1st Year B.Com”
“Computers can’t do it all. There’s No Substitute for Creative, Clever, Compassionate, Human Marketers”.
The Students of 1st Year B.Com Organised ‘MARKETING EXPO 2K17’ on 7th September 2017 as a part of their MARKETING & SERVICE MANAGEMENT Paper. The students enthusiastically took part in this event and worked on the Topic: PRODUCT, PRICE, BRAND & ADVERTISEMENT.
PRODUCT: The students made models on Product Mix Length, Product Mix Width, Product Depth, Product Line Length, Product Line Stretching, Product Line Filling, Product Pruning and Product Life Cycle.
PRICE: The students sold few Products and understood how Pricing could affect the Demand.
BRAND: They students also worked on different types of Brands namely Private Distributor Brand, Generic Brand, Individual Name Brand, Blanket Family Brand, Separate Family Brand, Regional Brand etc..
ADVERTISEMENT: The students themselves created Advertisements and telecasted it. They also brought forth different types of Advertisements like Press Advertising, Out Door Advertising i.e., Posters, Banners, Stuffers, Electric Light Signs, Neon Signs, Sandwich men etc..
They also learnt about the Importance of Packaging and Presented their Models in well attracted manner and brought success to the Event.
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