Author: Navendran-PRO

Introduction: As part of their Marketing Management paper, second-year B Com students successfully launched new products, showcasing their understanding of marketing principles and product development. The project aimed to apply theoretical concepts to real-world scenarios, fostering creativity, innovation, and teamwork.

Date: 11/8/25 to 24/9/25

Taught by: Harish G, Assistant Professor, Commerce Department

Launched Products- Study Mate: Vivek and Yeshwanth developed an application and website designed to assist students with their studies, providing a valuable resource for academic support.

1. NV Nivasha Moisturizer: Varsha Pooja and Nithya Shree introduced a moisturizing product, catering to the growing demand for skincare solutions.

• Neem Face Wash: Lochana launched a face wash product, leveraging the natural benefits of neem to promote healthy skin.

• Website Development: Shreya and Monika created a website, showcasing their skills in web development and design.

• Nutri-Zenvita : Sanjana and Shobitha introduced a range of healthy snack options, promoting wellness and nutrition.

• Interior Designing: Harshanjan Sai and Shivakumar offered interior design services, helping clients create functional and aesthetically pleasing spaces.

• Sakeena and Sufia: Successfully launched Eunoia, an innovative product designed to promote positivity through a uniquely crafted jar.

•  Shilpa and Kavya: Introduced Med Care, a cutting-edge mobile application providing timely medicine reminders to enhance patient adherence and healthcare management.

•  Monika and Shreya: Launched Health Hub, a comprehensive digital application empowering users with balanced food and exercise reminders for optimal wellness.

• Ketana and Tejashwini: Introduced Proticore, a premium plant-based protein powder catering to the nutritional needs of health-conscious consumers.

Key Takeaways: The product launch project demonstrated the students’ ability to: Develop innovative products and services, apply marketing principles to real-world scenarios, and work collaboratively in teams, understand target markets and customer needs

Conclusion: The successful launch of these products showcases the students’ skills and knowledge in marketing management, product development, and teamwork. This project provides valuable experience, preparing them for future careers in business and marketing.

Event Details-

• Date: September 22, 2025
• Venue: Auditorium
• Number of students attended: 80
• Presenters: Kishan P, Divya Shree B, and Asvitha T Final year B.com Students
• Organized by: Mr. Harish G, Assistant Professor, Department of Commerce
• Presentation Overview

GST 2.0 was introduced by the Government of India, led by Prime Minister Narendra Modi and Finance Minister Nirmala Sitharaman, as part of a broader effort to simplify the tax structure, reduce compliance burdens, and promote economic growth

The presentation provided an in-depth look at the history of GST and the new reforms introduced in GST 2.0. Key highlights included:

– History of GST: The evolution and implementation of GST in India

– GST 2.0 Reforms: New changes and updates in the GST system, simplifying the tax structure into 5% and 18% slabs, with a special 40% slab for luxury and sin goods

– New GST Rates: Updates on the latest GST rates and their implications

– Daily Essentials:

    – Hair oil, shampoo, toothpaste, and toilet soap: 5% (down from 12% or 18%)

    – Butter, ghee, and cheese: 5% (down from 12%)

    – UHT milk and pre-packaged paneer: 0% (down from 5%)

– Electronics and Appliances:

    – Air conditioners, dishwashers, televisions, and monitors: 18% (down from 28%)

– Automobiles:

    – Small cars and motorcycles: 18% (down from 28%)

    – Luxury cars and SUVs: 40% (up from 28%)

Outcome: The presentation successfully informed final-year B.Com students about GST 2.0, enhancing their understanding of the topic.