The department of commerce has organized a webinar on“DIGITAL MARKETING AND IT’S ENVIRONMENT “exclusively for IIIndyear B.com Students On 22nd January 2022.
Profile of the Resource person : 1.Prof. Druva kumar completed master in CMR university MBA from MS University, Ph.D. pursuing from gitam University. 2.Working as an assistant professor in the Department of Commerce at St Francis de sales college Electronic City Bengaluru. 3.Got 12 years of teaching experience. 4.Given number of talks on trends and changes in respective fields. 5.Conducted FDPs on contemporary philosophy on intrinsic evolution of teaching. 6.The field of expertise are finance,taxation, information technology.
Objectives of the Webinar: 1. To Know the importance of Digital Marketing 2. To understand Traditional and modern marketing environment 3. To understand How to grab theattention of target customer
Outcome of the Webinar: 1. What is Digital Marketing. 2. How digital marketing environment influencing customers to make use of online platform . 3. Procedural way to use app and website.
No. of members Participated: 90
